Price Comparison Software | What it is and why use it?

 Originally published as https://www.octoparse.com/blog/a-must-have-free-price-comparison-software-for-marketers/?blogger= on March 18, 2022.


What Is Price Comparison

  • A business may be collecting price information across multiple platforms from different stores online to inspect a certain product.
  • Normally, the data will be updated at a certain frequency so as to get fresh price information, always keeping pace with the competitors or the ups and downs of the market.

Why Price Comparison Matters

On the market-level

  • Understand the product value: this is important when you are planning to sell new products. Understanding the market value and seasonal price changes of the product can help you choose a more profitable product to sell and improve your profitability.
  • Discover market trends over time: Understand how the price of an item has gone up and down over time and this might help you decide when to buy in and sell out.
  • Monitor MAP breaches: for brands, this is a way to keep an eye on how your distributors and dealers price your products and if there is any market player who is undermining your brand.

On the competition-level

  • Keep an eye on their marketing gestures: through price comparison, you will learn from your competitors, always be informed of their promotional activities and new products, and adjust your pricing strategies.
  • Give a clue on how you shall price: this is also known as price intelligence, to react to the market dynamically.

Price Comparison Software

Octoparse

Task templates to scrape product data from the web

Speed, scalability, and timeliness

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